DMC Blog

Top Three Reasons Why an “End-to-End Solution” Will Never Excite Your Audience

Avoid jargon, employ emotion, and use image-driven storytelling to engage your buyers

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Is It Really Newsworthy? Developing a Systematic Approach to Press Releases

Many companies think PR stands for press release. Here’s why that’s not a great way forward.

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The Diversity Marketing Consortium™ Adds Two New Agencies to its Roster

Following its recent $1M milestone, the DMC grows to 10 agencies, with Inkhouse and No. 29 joining the PR industry’s leading non-profit as its newest agency partners

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The Diversity Marketing Consortium Reaches Milestone of $1M in Pro Bono Services Provided to Women and POC-led Startups

With this achievement, the DMC has supported more than 20 POC & women-led startups, furthering its mission of shining a light on underrepresented founders

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Right-Size Relationship Technology: Racepoint Global and 4Degrees

4Degrees was founded by two VC/PE consultants who believed that current CRM and technology suites were poorly equipped to help organizations manage their most important source of opportunity: their networks. The challenge was that the company was unknown – and the market had yet to fully understand how problematic, inefficient, and ineffective their current means of relationship intelligence were.

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A Customized Plan for Promoting Personalized Health

As an emerging app in the competitive wellness space, Wellory was looking to grow awareness of its mission to make personalized nutrition accessible for all, with an end goal of bringing on new customers. While Wellory was growing at a quick rate following a $4.2M round of funding, it was lacking a stand-out social media presence to connect with its target audience. Wellory turned to DMC member Racepoint Global (RPG) to assess, elevate and help implement a social media and influencer relations plan customized for the company’s specific marketing needs.

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Agencies Double Commitment To Minority & Women-Owned Businesses

With new agencies joining the effort, the Diversity Marketing Consortium has pledged $3m to support startups owned by minorities and women.

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The Cloud 100 Rising Stars 2021: Meet Cloud Computing’s New Vanguard, From GlossGenius To TRM Labs

As companies big and small turn to the cloud to solve challenges facing an increasingly digital world, the up-and-comers of the Cloud 100 Rising Stars are ready to step up.

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Wagmo raises $12.5M to offer pet insurance (and a lot more)

The pet care industry has boomed over the past several years. From Chewy’s IPO to the various veterinarian startups that have sprung up, VC money (and consumer cash) is flowing into the space.

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Diversity Marketing Consortium Expands Ranks

The Diversity Marketing Consortium, which works to help offset systemic racial and gender-based inequity for underrepresented business founders, has brought on several new members.

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Diversity Marketing Consortium Expands to Offer $3 Million in Marketing and Legal Services and Announces First Program Participants

Clarity, Peppercomm, Praytell, and Racepoint Global Join Group Dedicated to Supporting Women and Minority-Led Startups with Additional Legal Support from Davis & Gilbert LLP

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Small Firms Pledge $1.5m In Services For Equal Opportunity Initiative

SourceCode, Cheer Partners, Social Studies and Superbolt, along with VC firm Harlem Capital, will provide $1.5m in pro bono marketing services to help women and minority-owned startups succeed.

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Diversity Marketing Consortium Launches in Partnership with Harlem Capital

Group dedicated to supporting women and minority-led startups will provide $1.5 million in pro bono services

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Nothing Lower Case As Diversity Marketing Consortium Launches In Partnership With Harlem Capital

In an effort to help offset systemic racial and gender-based inequality for diverse founders, public relations agency SourceCode Communications, employee experience agency Cheer Partners, influencer agency Social Studies, and performance marketing agency Superbolt are uniting to form the Diversity Marketing Consortium.

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New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups

"It's our duty to do better and be a part of the change to narrow the race and gender gap in the entrepreneurial ecosystem."

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Agencies Form Diversity Marketing Consortium

Four agencies are uniting to form the Diversity Marketing Consortium (DMC), an effort to help offset systemic inequality for women and minority-led startups.

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In the Gig Economy Era, COVERR is Here to Help!

With more and more of the workforce becoming independent contractors, it’s increasingly important to have financial solutions that are tailored to their needs. COVERR was founded because traditional business lenders are not a suitable option for many gig economy workers who may need to obtain business financing when life takes an unexpected turn. The service COVERR provides is unmatched, but the company faced awareness and reputation challenges. To begin, COVERR services were only available in New York, but as the company launched to the national market, more credibility and awareness were needed. This was of particular importance to COVERR as many of their competitors have the reputation of being predatory. COVERR turned to DMC member SourceCode Communications to drive brand awareness and amplify PR for the company as they took their platform national.

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Writing a Corporate Story

Dexai Robotics aims to revolutionize the food industry and improve the lives of kitchen staff everywhere by enabling them to focus on what matters: creating amazing culinary experiences for customers. Dexai Robotics’ team of engineers has focused their efforts on creating the software and hardware necessary for their robot Alfred to function. They hadn’t gotten around to telling their story.

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Developing a Creative Library for Compt

Compt is a B2B HR platform that helps companies allocate benefits in the way that works best for their employees, who can choose how they want to spend their benefits. Amy, founder and CEO, started Compt because as a former three-time CFO, she continually saw that company benefits spoke to only a certain percentage of her team. She raised $1.5M in seed financing led by Harlem Capital.

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Helping Stuf Storage grow their brand awareness via hyper-targeted campaigns with one goal: showing that self-storage can be as easy as ABC.

Stuf is a new contender in the self-storage landscape. During the COVID pandemic, founder Kat wanted to de-clutter her home but realized that there were few flexible, attractive, clean solutions to store objects that, as long-standing parts of our homes, are dear to our hearts. She set her mind to modernizing storage and created the “Uber of Storage Units”, with initial funding of $1.8M.

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To Build a Brand that Lasts, Dedicate Time to Cultural Intelligence Now

Cultural intelligence is an essential component of any brand and ultimately impacts a brand's perception and bottom line. Here are three ways to future-proof your brand for cultural shifts to come.

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The Big Mistake Companies Make With Influencers

Working with influencers is a great way for brands to reach their key audiences, especially targeted audiences. However, brands need to do something that’s really uncomfortable: give up control.

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The Financial Solution for Gamers: Praytell and Ugami

Ugami was founded by two finance executives with a mutual love of gaming. They realized that the gaming ecosystem could be quite pricey and the industry lacked a thorough rewards programs for gamers to enjoy. The company was launching out of stealth and into a buzzy and crowded fintech market. They needed to nail their ‘hello world’ launch moment with key tech and business press to showcase excitement leading up to product availability (their debit and credit cards) in the months to follow. 

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Recruitment Software Workable Joins The Diversity Marketing Consortium™ as the Charity’s First Software Partner

Marking the DMC’s first pro bono service offering that extends beyond PR and marketing, this partnership will provide all DMC clients with free access to Workable’s best-in-class recruitment software, helping to accelerate recruitment and growth for female and diverse founder-led startups

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