Blog Post
April 5, 2023

The Big Mistake Companies Make With Influencers

Working with influencers is a great way for brands to reach their key audiences, especially targeted audiences. However, brands need to do something that’s really uncomfortable: give up control.

The role of influencers in everyday business continues to grow and evolve. For brands, working with influencers is a crucial method of reaching targeted audiences. But what are the best ways to engage with influencers and how do brands avoid making that critical mistake negatively impacting the relationship?  Racepoint Global explores the critical dos and don’ts of influencer & brand relationships, including the best methods for influencer trips, sponsored content, and not treating influencer content like advertisements. 

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