Case Studies
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May 3, 2022

Helping Stuf Storage grow their brand awareness via hyper-targeted campaigns with one goal: showing that self-storage can be as easy as ABC.

Stuf is a new contender in the self-storage landscape. During the COVID pandemic, founder Kat wanted to de-clutter her home but realized that there were few flexible, attractive, clean solutions to store objects that, as long-standing parts of our homes, are dear to our hearts. She set her mind to modernizing storage and created the “Uber of Storage Units”, with initial funding of $1.8M.

Results

We saw great engagement and high CTR with our Facebook campaigns, whether it was advertising for Stuf’s existing NY and Oakland locations or when we helped them build brand awareness for their SF and LA launches. This has been a favorite project at Superbolt, since we learned so much together. At the end of our collaboration, Kat shared the following thoughts: “I tell everyone about Superbolt and the DMC every chance I get, and it's truly heartwarming to see the level of commitment from your team to help us build upon our vision… Thank you so much for your team's time, energy and investment in helping us scale our business! We learned so much throughout the process, which was much more complicated than we could ever imagine."

What we did

Superbolt came in to help Stuf with their digital marketing strategy. We tested paid channels like Facebook and Google to find avenues for scaling. On Google Ads, we created highly-targeted local campaigns to find audiences with strong purchase intent. For Facebook and Instagram, we crafted playful creatives that showed the beauty of the storage units - some people even commented that it looked nicer than their apartment - which works well with Stuf’s “Home Away from Home for your Stuff” branding.