Working with influencers is a great way for brands to reach their key audiences, especially targeted audiences. But the big mistake many companies make is to treat influencer content as advertisements (they are not), which eliminates the authenticity of the content and makes it less appealing to the influencer’s audience. Instead, brands need to do something that’s really uncomfortable: give up control.
The role of influencers in everyday business continues to grow and evolve. For brands, working with influencers is a crucial method of reaching targeted audiences. But what are the best ways to engage with influencers and how do brands avoid making that critical mistake negatively impacting the relationship? Racepoint Global explores the critical dos and don’ts of influencer & brand relationships, including the best methods for influencer trips, sponsored content, and not treating influencer content like advertisements. Read more here.